Generative AI is reshaping how we create, but it is also reshaping copyright risk: who owns model outputs, what counts as fair use, and when does training data cross legal lines? This practical guide explains the messy middle—what courts and regulators are signaling, what creators and teams can do today, and how to reduce risk without sacrificing creative momentum. If you make, manage, or buy AI-assisted content, you will leave with clear steps and smarter questions to ask.